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Pricing - Market Value:
- Prepare a comprehensive comparative market analysis to establish fair market value and
recommend a price range
BUYERS AND SELLERS
| Aggressive Marketing Plan: |
Visibility:
- Place a "For Sale" sign on your property
- Display full-color flyer and description in flyer box on the sign
- Install Lock Box and monitor activity continually
- Personally take digital pictures for the Multiple Listing Service to ensure best view
Networking:
- Contact the top agents with your home's listing information
- Host agent open house and luncheon at least once during the marketing period if
showing activity warrants - Preview homes in the area in your home's price range, follow-up with a note to other
agents including a brochure on your home - Mail "Just Listed" postcards to your neighbors
- Telephone all potential buyer clients/customers
- Monitor email listing prospects through the Multiple Listing Service software and contact
Realtors with prospective buyers
USEFUL LINKS:
State Department of Education: school reports, statistics, demographics
Local information: local area info, statistics, events - Columbia, SC
local area info, statistics, events - Lexington, SC
BAREIS MLS: Use MLS (multiple listing service) to find available homes in Lexington/Richland County
Local weather: forecasts, weather patterns, radars
Local information: local area info, statistics, events - Columbia, SC
local area info, statistics, events - Lexington, SC
BAREIS MLS: Use MLS (multiple listing service) to find available homes in Lexington/Richland County
Local weather: forecasts, weather patterns, radars
I am committed to providing the highest standards of professional service to all of
my clients. I will market your home aggressively to its fullest potential and obtain
the highest possible price using comprehensive and effective marketing strategies.
my clients. I will market your home aggressively to its fullest potential and obtain
the highest possible price using comprehensive and effective marketing strategies.
Advertising / Promotion:
- Provide a visual tour of your home on the internet
- Feature your home in the Russell & Jeffcoat real estate magazine
- Advertise in the local newspapers as needed to stimulate activity
- Distribute color flyers to other real estate offices to post on bulletin boards
- Prepare marketing booklets for inside the home
- Promote your home on the internet at Russell & Jeffcoat website and my personal
website
Communication:
- Follow up with other Realtors who have shown or previewed the home for feedback
- Prepare a monthly report summarizing marketing activities and agent feedback
- Run a monthly report of other homes in the area and price range that have gone under
contract - Discuss price change after 30 days or 10 showings without an offer
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GLEN R CURTISS
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