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Pricing - Market Value:

Prepare a comprehensive comparative market analysis to establish fair market value and
recommend a price range

Info for Buyers / Sellers

Aggressive Marketing Plan:

Visibility:

Place a "For Sale" sign on your property
Display full-color flyer and description in flyer box on the sign
Install Lock Box and monitor activity continually
Personally take digital pictures for the Multiple Listing Service to ensure best view

Networking:

Contact the top agents with your home's listing information
Host agent open house and luncheon at least once during the marketing period if
showing activity warrants
Preview homes in the area in your home's price range, follow-up with a note to other
agents including a brochure on your home
Mail "Just Listed" postcards to your neighbors
Telephone all potential buyer clients/customers
Monitor email listing prospects through the Multiple Listing Service software and contact
Realtors with prospective buyers

USEFUL LINKS:

State Department of Education: school reports, statistics, demographics
Local information: local area info, statistics, events - Columbia, SC
local area info, statistics, events - Lexington, SC
BAREIS MLS: Use MLS (multiple listing service) to find available homes in Lexington/Richland County
Local weather: forecasts, weather patterns, radars

I am committed to providing the highest standards of professional service to all of
my clients. I will market your home aggressively to its fullest potential and obtain
the highest possible price using comprehensive and effective marketing strategies.

Advertising / Promotion:

Provide a visual tour of your home on the internet
Feature your home in the Russell & Jeffcoat real estate magazine
Advertise in the local newspapers as needed to stimulate activity
Distribute color flyers to other real estate offices to post on bulletin boards
Prepare marketing booklets for inside the home
Promote your home on the internet at Russell & Jeffcoat website and my personal
website

Communication:

Follow up with other Realtors who have shown or previewed the home for feedback
Prepare a monthly report summarizing marketing activities and agent feedback
Run a monthly report of other homes in the area and price range that have gone under
contract
Discuss price change after 30 days or 10 showings without an offer